ABOUT ME

I'm a California-based Senior Producer with over two decades of experience delivering high-impact campaigns across brand advertising, digital content, and experiential marketing. My work spans the full production spectrum — from complex live-action shoots, post-production, VFX, and animation to immersive brand activations and live events — for some of the world's most recognized brands and platforms.

Most recently, I've been embedded at Apple, producing on-app marketing content for Apple TV across a slate of marquee Original series, and serving as Senior Producer on worldwide launch campaigns for iPhone — including the global rollout of Emergency SOS via satellite and the iPhone 15 Pro and Pro Max launch film. Prior contract assignments include HBO Max, Netflix, and Bloomberg.

For a decade, I led the video production department at RPA Advertising as Director of Video Production and Executive Producer, overseeing a cross-functional team and producing award-winning campaigns for Honda, Acura, UNICEF, and PBS Kids. Before that, at Deutsch LA, I produced high-profile domestic and international shoots for PlayStation, Old Navy, DirecTV, and Snapple — work defined by A-list talent, complex VFX, aerial stunts, and elaborate choreography. My work across these years has been recognized with a Cannes Lions Gold, an Emmy® nomination, and permanent placement in the collections of MoMA and the Louvre Museum of Advertising — a body of work that reflects both creative ambition and rigorous production craft.

SKILLS

End-to-end film, video & digital art production — responsible for the full lifecycle: discovery, brief writing, creative development, execution, and delivery.

Platform-native creative — video and digital art for series and film launches, optimized to drive viewer engagement.

Integrated marketing & campaigns — leading agency and in-house teams through development and delivery of custom content.

Cross-functional partnership& team building — collaboration with internal creative and external agencies, bridging stakeholders across complex, high-priority productions.

Post-production, VFX, animation, CG & experiential — storytelling across every dimension of the visual medium.

Large-scale project management — budgets, timelines, and clear communication under the demands of priority launches.

EXPERIENCE

Senior Producer

2020 - present

@ Apple TV | Magnit contract | Content Design, Senior Producer| On-App product marketing for Apple Original series and films, including: Margot’s Got Money Troubles, The Studio, Slow Horses, Shrinking, Pachinko, Stick, The Gorge, Dark Matter and Monarch.

@ Apple Marcom | Magnit contract | Senior Producer on the worldwide launch film for Apple’s iPhone 15 Pro and Pro Max.

@ Known | freelance | Produced the launch “Anthem” ad films, announcing MAX, HBO Max and Warner Bros Discovery’s streaming network.

@ Apple Marcom | Magnit contract | Global launch ad and product film Senior Producer, introducing Apple’s Emergency SOS via satellite service on iPhone 14.

@ Make Make Entertainment — Gangs of Kosmos | freelance | Producer of projects for multiple Academy Award-winning editor and MakeMake Entertainment founder, Angus Wall.

Development and production of Bloomberg LP and Bloomberg Philanthropies’ 2022 brand campaign. Filming over 25 interviews with Bloomberg worldwide partners and employees, delivering a launch brand TV spot and mini-documentary series.

@ Make Make Entertainment — Elastic | freelance | Main title producer for Netflix + Dave Chappelle’s “The Closer” comedy special.

@ MullenLowe, Boston | freelance | Producing launch digital & social campaign for KFC.

Director of Video Production, Executive Producer, Senior Producer

RPA Advertising

2010 - 2020

Santa Monica, CA

Producing award-winning multi-platform campaigns, collaborating with strategic industry, client and celebrity partners, creating entertaining and effective branded content for broadcast, social, experiential, digital and radio.

Managing, mentoring and overseeing a video production department as well as hands-on producing projects.

Contributing to the agency and production industry culture through meaningful initiatives.

Providing professional development, enrichment and direct support.

Clients: Honda, Los Angeles LGBT Center, PBS Kids, UNICEF, Acura, Intuit

Awards & Distinction: Emmy-nominated, Cannes Lions, One Show Pencils, Communication Arts, ANDY Awards, Effies, Clios, MIXX Awards, Archive, Shorty Awards, Ciclope Gold. “Paper”, which is in the permanent collection of both the Louvre Museum of Advertising and The Museum of Modern Art.